Michelle Obama Watch

Michelle is a marketer’s dream.  She has immense mass appeal and all levels of the fashion industry are chomping at the bit for a little slice of the Michelle Obama pie.  Maria Puente of the Naperville Sun wrote an interesting article titled, “Baby Boomer Pinup Girl | Fashion Industry banks on Michelle”.

“Michelle Obama already has a distinct look: bold color is the new black for her — tomato red, peacock turquoise, shimmery violet, lemony yellow.

She looks as good in a no-name white shirt, cropped pants and flats as she does in a dress by her favorite Chicago designer, Maria Pinto, or a black-and-white off-the-rack print sheath. She could bring back the sleeveless look again. And she favors dresses — no pantsuits.

“Ever since she began getting criticized because she seemed ‘too strong,’ Michelle has made the Dress her uniform,” longtime fashion watcher Bonnie Fuller wrote on huffingtonpost.com. “There’s something about a woman in a suit that American men and women still find intimidating. A suit strikes them as too cold, too impersonal, and too ambitious.”

All the big fashion magazines are competing to be first to get her on their covers, hoping she’ll help rescue the magazine industry in the same way Princess Diana did during a previous down period.

The paradox is that Michelle Obama does not have the usual silhouette of a fashion model: She’s tall and fit but also curvy, not stick-thin, boyish or fragile.”

Most women, including yours truly, can relate to Michelle for those very same qualities.  She is not frail and thin, nor is she weaved-out with colored contacts.  She can don a chic off-the-rack frock or be laced in an exquisite, designer ensemble.  The fashion industry knows that type of appeal is money in the bank.  Posted by Bridgette from Trailblazer-Firstlady.blogspot.com.  *Photo source is unknown